Calculating what consumers want each day and each week is essential to building relationships. Who are they, when are they online, and what are they responding to in business or personal relationships? Keeping everything friendly and intentional is why posting on Instagram is so important in today’s marketplace. Know your customer, know your newsfeed, and make friends with timeliness. Are they late night crawlers who are eager for something eclectic and creative? Are they suit-and-tie professionals who dabble on the dark side?Īre your viewers conservative nine-to-fivers? Do these same people share your posts? If you aren’t using Instagram for your business, you might be missing out on a crucial marketplace that flourishes on current behaviors and unique followers. Because the target audience is friendlier, more apt to engage, and can help increase business sales twofold, your highlighted Instagram fame depends on knowing your audience. To gain more word of mouth exposure, consider how simple your message is and the time of day or week you’re posting that message. There’s even a population segment dubbed “Influencers”, or generational users who know what they’re doing and when they’re doing it for prime audience captivation. The social media’s glory moments occur when compelling content is driven to influence others. Are you marketing to the right audience on Instagram?įor the ordinary GenX, GenZ, GenY, or millennial user, Instagram thrives on advertising and marketing. The strongest indicator of Instagram success can be the user-generated content of photos that fascinate, having more audience urgency. Instagram requires you give it a sense of journalism and research. If you’re posting an ad or a promotional video that’s been done to death in the same market, your competition will remain fierce. Is what you’re posting today trendy and relevant? Are you marketing to the right crowd and at the right time? You have to keep the content and posting time fresh to maintain a positive and paramount following.Īudiences rely on up-to-date information and current photos, rather than images from even one year ago. Having your words and images occur in a more chronological order are the keys to Instagram’s algorithmic success. Flowing with the algorithm and how it chooses what photos and videos show up in your newsfeed is something that helps maximize engagement. Because Instagram relies on content that promotes and persuades–even amongst the changing algorithms–researching your audience will help you gain more Instagram followers by understanding what time they’re online and how often. Today, it is an unprecedented tool used to boost your presence as an entrepreneur, small business, corporation, or everyday user.Īs a shiny, light platform whereby the youthful and savvy generations actively engage with more products and services, Instagram is a valuable tool in effective social media marketing. As you all know, Instagram is cool, hip, and user-friendly. ![]() There’s an art to participating on Instagram, the billion dollar tech enterprise ( now estimated to be worth 100 billion dollars) with its storyline consumer appeal. This is what businesses need to strive to provide. Purposeful, quick-witted, thought-provoking, sly, informative, and most of all, inspirational. After all, let’s face it: social media is a form of art. At the end of the day, you should be using that data or my advice below as a starting point and continue to perfect your timing in PDCA fashion. I will touch upon some of the data that some companies have announced, but like anything else in social media, marketing, or business, YMMV (Your Mileage Might Vary).
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